Fast-Moving Consumer Goods (FMCG)

Label Claims Assessment
Performance Evaluation
Scientific Validity

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FMCG Product Testing and Claims Validation

Trust in the fast-changing FMCG sector starts with straight-forward, accurate and verifiable product claims. To assist personal care, cosmetics, home care and over-the-counter brands in production of rapid evidence for legal advertising and product communication, BioAgile Therapeutics provides specialized FMCG claims testing CRO services.

Through scientifically grounded testing, real-world consumer evaluations, and multi-market compliance expertise, we help ensure that your product’s claims are evidence-based, credible, and ready for diverse global markets.

Accelerated Testing Methodology

Our fast-paced testing protocols, including consumer Home Use Testing (HUT) panels, deliver reliable and quick information about product performance, sensory appeal and consumer preferences, so your launch decisions can be timely and informed.

Sensory testing and HUTs

The secret to FMCG success is knowing how customers feel about your product. Our sensory evaluations and home usage tests (HUTs) demonstrate how well items function in actual use. We employ structured surveys to gather data and opinions, and we choose participants who are representative of your target population. Either at home or in a controlled setting, sensory testing is conducted to examine scent, texture, appearance, and use. Each product has its own set of test schedules and success criteria, which yield quick and accurate insights.

Consumer Product Regulatory Compliance

Stay ahead with our expertise in consumer product safety regulations (CPSC, CEN), advertising standards compliance (ASA, FTC), labelling and packaging compliance testing, and multi-market regulatory requirements. We ensure your claims meet every necessary safety and legal benchmark.

Market Research Integration

Our claim development is powered by market intelligence. We merge behavioural analysis, competitive benchmarking, and brand perception measurement to deliver actionable market insights. This approach connects consumer expectations with scientifically validated claims.